How does Adaptive Health create a product and bring it to the market
In this video, Natalie explains the comprehensive process Adaptive Health employs to bring a new product to market. She covers the stages from initial concept and formulation through to compliance checks, quality control, and final market release. Natalie emphasizes the meticulous attention to detail and the rigorous standards that are upheld throughout the process, showcasing how Unifize plays a pivotal role in ensuring efficiency and adherence to regulatory requirements.
Transcript

00:00 - 00:07
So the journey, I would say it depends on the product. Where it's launching, is it being driven by retail, which is usually an immediate need.



00:07 - 00:14
Is it direct to consumer, which we try to make sure that we do things the right way, not the fastest way.



00:14 - 00:26
So I would say anywhere from if it's a single ingredient, it might be a month or two, and that's, you know, the complete process, the more complicated formulas, 6 to 12 months.



00:26 - 00:31
Sometimes I may have formulated something and we sit on it because it's just not the right time.



00:31 - 00:34
So I would say anywhere from a few months to maybe 18 months.



00:34 - 00:37
But first I would say we start with ideation.



00:37 - 00:43
So ideas may come from our retail team where they're seeing trends in the industry.



00:43 - 00:55
It may come from an immediate need that, for example, there might be a, a new drug that's out that is targeting this mechanism of action for I'm just going to give an example, healthy body weight and blood sugar.



00:55 - 01:24
Okay. We know that's trending across all populations. How can we create something that's not a drug, but that mimics some of those mechanisms of action and gives people a safe and efficacious product that they can use on a long term basis? So first you would look at different ingredients that fit that need looking at the mechanism of action, the cost, the cost per kilogram, the cost per bottle.



01:24 - 01:45
Are there clinical studies? Once those clinical studies are analyzed, what claims can be made from those studies? How do you combine those claims across the formula? Looking at all the ingredient documentation, what is their carriers? What's the country of origin? Is this a safe ingredient? Looking at to the safety of the different ingredients.



01:45 - 01:47
All of that, you're putting the puzzle together.



01:47 - 02:00
Once that's done, you work with, we've worked with Biovation, our manufacturer or third party manufacturers to provide them with the formula. Any input that they have on overages or things that should be changed.



02:00- 02:20
Finding out the quote, initial request for quote, If a pilot needs to be done, working with the manufacturer on that piloting process, the commercialization quote, artwork, working very closely with legal and manufacturer or I'm sorry, marketing on what can be said, how to position the product.



02:20 - 03:07
Individuals in the retail team involved, product development, which includes quality, product development and quality assurance, legal, marketing, contract manufacturer. Sometimes we may have the formula created and then there's a backlog with the piloting process. So it takes time to get from the ideated formula to the proposed finished good, because without the pilot for some complicated formulas, you don't know if the capsules, if it can fit in the capsule or two capsules, can they get all the materials in time? Does the powder flow well? What changes need to be made so that sometimes will delay the process like analyzing the studies, sometimes there might be 10+ studies on a single ingredient.



03:07 - 03:12
So it's, you know, reading and analyzing the studies, figuring out the claims, what can be said.



03:12 - 03:27
And then I would say one thing is that we can improve on is once the product launches, are we checking back in to see how the product is doing? Should it stay in the market, should any changes be made, you know, and other iterations from there.



03:27 - 03:43
Unifize ensures that everything is being done from A to Z where without it you might do A to J and the other letters would fall off, unfortunately.



03:43 - 03:52
So it helps to create a consolidated, collaborate collaborative effort to create a product and have it launched and to maintain its cycle.

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Speed to compliance
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Transcript

But what we've known from what I experience was, is we were able to get there with the system. We still there with the system. The system has what is needed to provide us what we're looking for, because every company, admittedly, is trying to get compliant. If we educate people, if we get people the education that they need and to get over the fear factor, I think 90% of those things can be resolved because most people will go to what they're most familiar with.What I worked with from a different company, but they're not willing to sit down and look at what the demographics are saying. People are into social media now. People are moving fast into fast paced world. But technologies are still antiquated. So there's a disconnect here, right? So while we're moving at a fast pace at home with dragging at work, so why can't we continue that speed while we at work?If your supplier has issues and you're not informed on time, you want to have an alternate supplier in place. If your suppliers are not qualified, you may not know that that needs to happen. And so when you have an integrated system that speaks to itself and is giving you all this data, you literally have the pulse of the organization in your hands as an executive at a money bound access.

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