About Wilson and Applechem
Wilson introduces Applechem, detailing their focus on innovation in cosmetic ingredients. He emphasizes their commitment to developing high-quality, cutting-edge products that cater to the evolving needs of the cosmetics industry. This introduction sets the stage for understanding Applechem's market position and Wilson's role in steering the company towards its goals.
Transcript

00:00 - 00:13
My name is Wilson Lin, and I handle a number of different duties here at Applechem, I'm one of the longest tenured employees here. And so I handle marketing, regulatory affairs and quality assurance operations for the entire company.



00:13 - 00:23
So Applechem is a research and development technology company that creates and manufactures functional ingredients for the personal care and cosmetics space.



00:23 - 00:33
So we are in charge of making, you know, the thickeners, rheology modifiers, pigment dispersants, the stuff that makes the formulations tick inside of the consumer products that people enjoy every day.



00:33 - 00:48
So one of our most popular products is our G block dispersion. And basically what it is, is we figure out a way to create, take Zinc Oxide, which is a very popular SPF active used inside of natural sunscreens. We've managed to condense it into a very dense liquid form.



00:48 - 01:09
So it's much easier for sunscreen manufacturers to use when they're trying to develop and increase speed market for new, new sunscreen products. They just have to mix it in. All the mixing and blending work has been done ahead of time. The whole entire product is completely stable. So a lot of our technology revolves around creating products that aren't just formulation friendly, but also manufacturing friendly as well.



01:09 - 01:14
We want that formulation flexibility built into the product, so there's a lot more utility to the formulator.



01:14 - 01:28
We've got customers all over the place, so anywhere from small indie brands starting out with the Nuon skincare or Suncare lines all the way to the larger multinationals like Estee Lauder and Chanel.



01:28 - 01:43
My background has absolutely nothing to do with this field. So my my career before this was in finance. So I was a financial planner. I worked at both American Express as well as some boutique financial planning firms.



01:43 - 01:46
After a few years, I realized it was not for me.



01:47 - 02:02
I like being in front of customers. I like being able to sell a product that I believed in and in that industry, it's a very cutthroat industry and I wasn't a good fit for that kind of type of environment. So coming into the cosmetics and personal care space, this industry is so fascinating to me.



02:02 - 02:07
It has such a wide range or outsized effect on people's daily lives.



02:07 - 02:30
Yet the actual number of people working in this industry is not that big. Not as big as you would think. So it's quite intimate in the way everyone gets along. There's no one trying to undercut anyone in the personal care space, especially on the supplier side. And so I enjoy being a part of creating and pushing out and marketing new types of ingredients that have, I know have a strong feature-benefit set.



02:30 - 02:38
I can see the actual effect and the improvement it gives to formulations and how those formulations will end up being an overall improvement in the daily lives of consumers.

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Transcript

But what we've known from what I experience was, is we were able to get there with the system. We still there with the system. The system has what is needed to provide us what we're looking for, because every company, admittedly, is trying to get compliant. If we educate people, if we get people the education that they need and to get over the fear factor, I think 90% of those things can be resolved because most people will go to what they're most familiar with.What I worked with from a different company, but they're not willing to sit down and look at what the demographics are saying. People are into social media now. People are moving fast into fast paced world. But technologies are still antiquated. So there's a disconnect here, right? So while we're moving at a fast pace at home with dragging at work, so why can't we continue that speed while we at work?If your supplier has issues and you're not informed on time, you want to have an alternate supplier in place. If your suppliers are not qualified, you may not know that that needs to happen. And so when you have an integrated system that speaks to itself and is giving you all this data, you literally have the pulse of the organization in your hands as an executive at a money bound access.

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