What does Adaptive Health do
Natalie discusses the core activities of Adaptive Health, highlighting their focus on developing and marketing high-quality dietary supplements. She emphasizes the company's commitment to product safety and efficacy, and their adherence to stringent regulatory standards. Natalie also outlines how Adaptive Health differentiates itself in the market through innovative product development and a strong emphasis on quality control, which is significantly supported by using advanced tools like Unifize.
Transcript

00:00 - 00:04
So our corporate enterprise is Wellful, which is over.



00:04 - 00:29
Don't hold me to this. I want to say five companies, but with Adaptive Health we’re now combined with Healthy Directions. So it's more Adaptive Health in the Charlotte and Bethesda locations, we create products or dietary supplements for adults. Target age range is about 45 plus men. Some products are geared towards men, some are women, some are both populations.



00:30 - 00:47
We offer different vitamins, minerals and multi ingredient formulas. We’re direct to consumer as well as a very large presence now in the retail space and constantly innovating and creating new products for our customers.



00:47 - 01:05
So some of our retail customers, GNC, Vitamin Shoppe, some of the large box retailers, Costco, Target, Walmart, I could keep going. We're expanding significantly because we have a large retail team now.

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Transcript

But what we've known from what I experience was, is we were able to get there with the system. We still there with the system. The system has what is needed to provide us what we're looking for, because every company, admittedly, is trying to get compliant. If we educate people, if we get people the education that they need and to get over the fear factor, I think 90% of those things can be resolved because most people will go to what they're most familiar with.What I worked with from a different company, but they're not willing to sit down and look at what the demographics are saying. People are into social media now. People are moving fast into fast paced world. But technologies are still antiquated. So there's a disconnect here, right? So while we're moving at a fast pace at home with dragging at work, so why can't we continue that speed while we at work?If your supplier has issues and you're not informed on time, you want to have an alternate supplier in place. If your suppliers are not qualified, you may not know that that needs to happen. And so when you have an integrated system that speaks to itself and is giving you all this data, you literally have the pulse of the organization in your hands as an executive at a money bound access.

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