How Applechem approaches product development and commercialization
Applechem's approach to product development and commercialization is detailed, showcasing their emphasis on rigorous research, customer collaboration, and market analysis. The process underscores a strategic method to ensure that new products are both innovative and aligned with market needs.
Transcript

00:00 - 00:06
But let's start from the consumer's perspective when they’re experiencing, say, using a standard department store shampoo.



00:06 - 00:25
People have certain expectations on how even grocery store brand shampoo will feel, will come out of the bottle, how it will react to pressure, how it applies to the hair, how it feels on the skin, how it foams, there's based on the expectations on all those things.



00:25 - 00:37
And so something that suppliers like us take very seriously is what kind of functional ingredients can we create that has a material effect on the sensory and application outcomes for that consumer experience.



00:37 - 00:57
So a big trend that's been going on for many years now in the shampoo world, is moving away from sulfated surfactants. So you’ll see sulfate-free as a really popular claim on hundreds of different shampoo products out there right now because people are concerned that sulfated ingredients will cause more irritation on the skin.



00:57 - 01:14
With those types of surfactants and really quickly a surfactant is the stuff that makes your shampoo clean stuff off of your hair. It makes it that dirt and stuff. It allows it to be washed off properly when you rinse your hair out. So if you're moving from sulfated surfactants to sulfate-free surfactants, those have a completely different molecular structure.



01:14 - 01:36
And therefore how you make that shampoo is going to change. Some are easier to thicken, some are significantly more difficult to thicken. But the rule is, the more mild your surfactant’s going to be, the more difficult it will be to thicken your shampoo. Now, why is it important to have some level of viscosity of shampoo? No one wants to have a shampoo that comes out water thin.



01:36 - 01:52
It doesn't stay on the hand. It's difficult to apply to the hair. They need to have some level of viscosity for it to feel good and the right kind of texture when it is rubbed in hair and the right kind of sensory feel when it's being washed out at the end. So functional ingredients play a huge part in that kind of experience.



01:52 - 02:17
As people move from sulfated to sulfate-free surfactants, how do you create thickeners that work better with sulfate-free surfactants, especially the most difficult to thicken ones that people more and more people want to see on the ingredient label? Consumers are more savvy now than they've ever been before. All the information that was previously housed in the minds of, chemical experts and formulation experts are now more available on the Internet.



02:17 - 02:41
This is something that informs how we do new product development here at Applechem. And so one of the products that we had was how do we develop a thickener, a modern thickener that can thicken any kind of sulfate-free surfactant on the market today, either from the easiest to thicken ones to the most difficult to thicken ones, or once they're are a cocktail of three, four, five, six, seven different surfactant types in the world.



02:41 - 03:00
What is a universal thickener? Can a universal thickener be created. And so with that thesis that informs the initial research and development phase from the scientists in their laboratory, well, experts in polymer chemistry and so they start developing different types of polymer structures based on their existing knowledge of how these types of thickeners are made.



03:00 - 03:09
Tweaking the structure here and there, testing their performance and seeing can they thicken shampoos with different types of surfactant cocktails inside.



03:09 - 03:32
As that progresses, we start to narrow down the candidates that are giving you the best performance, and then you start to factoring in marketing, sales perspectives, the feedback from those departments, because they're your boots on the ground, they're aware of what trends are going out in the world, what ingredients are in favor, what ingredients are being blacklisted, what going into the future are ingredients that are trending downwards.



03:32 - 03:38
We don't want those ingredients to be inside of your product because you shorten the long term viability of your thickener in this case.



03:38 - 03:49
All that gets funneled into the new product commercialization process. Once you've identified a candidate, you know it's going to work. It works in a laboratory environment, then it's a whole new set of stakeholders involved.



03:49 - 04:11
Now, your manufacturing team is involved because you've got to figure out how do I make this not inside of a small beaker, but in large scale, how do I make it in really large scale? Each time you scale up to a different volume, it presents a different set of problems. So this is why chemical engineers have have jobs and production managers have jobs because trying to figure that stuff out can take months and months and months.



04:11 - 04:35
And sometimes you'll find out that things simply don't work at scale. Let's go right back to the drawing board again. And so the cycle starts over and over and over. Then as a new product gets closer to completion is also the regulatory compliance aspect to hopefully you've done your homework and you make sure that whatever components you've used in your new thickener is compliant with chemical inventories all around the world.



04:35 - 04:56
So you don't have any barriers to adoption. Then as you get closer to releasing the product to the market, making sure all that regulatory documentation is in place, all your marketing documentation is in place, your campaigns all set, your salespeople are prepped, your distributors are trained. So when the is finally ready to launch the product, everything sort takes care of itself.



04:56 - 04:58
So preparation is the name of the game.

Unifize Results

10x
Speed to compliance
Unifize accelerates compliance, delivering 10x faster regulatory approval for medical devices
4x
Faster time-to-market
Map Unifize to your processes and streamline workflows, process automation
70%
Fewer meetings
Less meetings with in-app collaboration, real-time updates, and decision logs
Transcript

But what we've known from what I experience was, is we were able to get there with the system. We still there with the system. The system has what is needed to provide us what we're looking for, because every company, admittedly, is trying to get compliant. If we educate people, if we get people the education that they need and to get over the fear factor, I think 90% of those things can be resolved because most people will go to what they're most familiar with.What I worked with from a different company, but they're not willing to sit down and look at what the demographics are saying. People are into social media now. People are moving fast into fast paced world. But technologies are still antiquated. So there's a disconnect here, right? So while we're moving at a fast pace at home with dragging at work, so why can't we continue that speed while we at work?If your supplier has issues and you're not informed on time, you want to have an alternate supplier in place. If your suppliers are not qualified, you may not know that that needs to happen. And so when you have an integrated system that speaks to itself and is giving you all this data, you literally have the pulse of the organization in your hands as an executive at a money bound access.

Related Case Study Videos

01:48
How a configurable QMS helps engineers
Highlighting the practical challenges engineers face, Michael Hogan emphasizes the value of a tailored QMS. With Unifize, they had a system that catered precisely to their needs, without unnecessary overhead or constraints. The flexibility to mold the QMS to their unique processes proved invaluable, contrasting starkly with other restrictive systems they'd encountered.
00:44
Under 24h response times from Unifize Customer Support
Dave Anderson praises the exceptional customer support of Unifize in this video, emphasizing the prompt and efficient response times to queries and issues. He shares his positive experiences, highlighting how Unifize’s support team consistently delivers solutions within hours, not days, ensuring minimal disruption to workflow. Dave's testimonial underlines the crucial role of Unifize’s customer service in enhancing operational efficiency and problem resolution, making it a valuable asset to any organization seeking to improve its process management.
01:28
Importance of collaboration between Product Development and Quality
Natalie emphasizes the crucial importance of collaboration between product development and quality teams in this insightful video. She discusses how Unifize has facilitated this collaboration, particularly in the ingredient review process and creation of master formulas. Natalie highlights how Unifize has brought about greater accountability, compliance, and efficiency in ensuring that the desired product formulations are accurately created and maintained.
01:51
Handling scrap and rework using Unifize
Seth Bozman reflects on the traditional negative perception of scrap and rework and how Unifize has helped Efco to approach these issues as opportunities for improvement. He appreciates Unifize's ability to provide detailed tracking and analysis, enabling Efco to identify root causes and implement effective solutions. This video illustrates how Unifize has empowered Efco to transform challenges into actionable insights, fostering a culture of continuous improvement.
02:48
What are the quality standards followed at Applechem
This video outlines the stringent quality standards Applechem adheres to in its product development process. Emphasizing compliance with global regulatory requirements and a commitment to safety and efficacy, it showcases the company's dedication to maintaining high-quality benchmarks in the cosmetics industry.
01:18
Why should a cosmetic ingredients manufacturer consider using Unifize
Wilson discusses the specific benefits of Unifize for cosmetic ingredient manufacturers, focusing on the platform's role in enhancing collaboration, quality control, and regulatory compliance. The video underscores the importance of adopting advanced tools like Unifize in a competitive and highly regulated industry.
03:00
Accelerate any process on Unifize: Quotes, Formulas, Lot Release, Raw Material, Specs and Approvals
In a regulated environment, Unifize streamlines processes from raw materials to product releases. Jesse Kolstad highlights its flexible approval workflows, instant quotation transfers, and collaboration features, emphasizing how Unifize instills confidence in approvals and accelerates operations at Biovation Labs.
00:34
What collaboration means to Dave
In this video, Dave Anderson passionately discusses the essence of collaboration through Unifize. He emphasizes the significance of having smaller, focused groups tackling specific issues such as scrap or rework. Dave appreciates how Unifize facilitates open discussions, allowing for collective problem-solving where no single individual holds all the answers. This collective approach brings diverse ideas to the forefront, enhancing the problem-solving process. Dave's testimonial underscores the value of collaboration in fostering a more innovative, efficient, and inclusive work environment.
01:43
Why Slack and Teams can't replace a collaborative eQMS like Unifize
In this video, quality leaders from a popular nutraceutical manufacturer, Adaptive Health share their experience on using communication tools like Slack and Microsoft Teams to manage quality. They emphasise on the fact that these tools disconnect the collaboration from the data, leading to greater redundancies affecting their product launch process. They also share their experience on using Unifize to manage their quality processes end-to-end, and how it improved their collaboration and data management tremendously not just within their organisation, but across their partner organisations as well. Watch this video to know more about why Slack and Teams cannot replace a powerful collaborative eQMS solution like Unifize.
02:47
About Harmonic Bionics, an early stage med device company
Clarissa Archer sheds light on Harmonic Bionics, a robotics startup. Their flagship product, Harmony SHR, assists rehabilitation for those with shoulder impairments due to neurological or muscular issues. Initially research-driven, the company now emphasizes quality assurance, aligning with FDA regulations and recommended ISO standards.
03:16
Using Unifize to track Non-Conformances and Deviations
Clarissa delves into the intricacies of tracking production deviations and non-conformances through Unifize. She sheds light on the platform's adeptness in generating quality notifications, seamlessly linking them to specific parts, suppliers, and relevant processes. Clarissa underscores how this functionality not only aids in pinpointing recurring quality issues but also streamlines the management of corrective actions. Her enthusiasm is evident as she details Unifize's role in enhancing quality tracking and review processes.
00:58
Does Efco comply to any external standards
Dave Anderson discusses Efco's approach to compliance standards, emphasizing that while not formally ISO certified, Efco's processes mirror ISO principles of record-keeping and operational consistency ("say what you do, do what you say"). He highlights Efco's adherence to ASTM standards for manufacturing, from threaded products to welding, and the training of welders to AWS standards. This ensures a high level of quality and readiness for certification, despite not having pursued formal ISO certification due to not yet seeing the need for it.
04:22
How to digitally transform your MedTech company without slowing things down
Denis Machoka recounts his pursuit of a swift digital transformation for Harmonic Bionics, leveraging the latest technologies. Drawing from his transformational background, he emphasizes achieving goals rapidly with minimal effort and gauging the team's adaptability to fast-paced changes and technological innovations.
02:05
How Unifize speeds up approvals around product specifications
In this video, Jesse Kolstad of Biovation Labs elaborates on the intricacies of product specifications, from dosage forms to market presentations. He underscores the comprehensive role Unifize plays in the process, highlighting the platform's capability to manage, collaborate, and monitor all aspects of finished products. Jesse reflects on the transformative shift from traditional email-based approvals to the more efficient system provided by Unifize.
04:05
How Biovation manages Supplier Quality on Unifize
Jesse Kolstad delves into the challenges of juggling multiple suppliers at Biovation Labs. He candidly shares the complications of dealing with myriad versions of similar products, like green tea extracts. With Unifize, Jesse found a way to seamlessly consolidate suppliers, bringing clarity to ingredient and inventory management, and ensuring quality standards are met consistently.
02:54
What other eQMS are missing- Separating conversations from data
Denis Machoka pinpoints a critical shortfall in many eQMS: the division of conversations and data. He critiques the inefficiencies of navigating isolated data and scattered emails, championing Unifize's innovative fusion of both. By merging discussions with data, Unifize presents a unified, actionable view, streamlining decision-making and collaboration.
01:42
What are the top reasons a product formulator should consider using Unifize
In this video, Natalie outlines the top reasons why a product formulator should consider using Unifize. She emphasizes the platform's ability to maintain and consolidate documentation effectively, ensuring that changes are documented and visible to all users. Natalie highlights how Unifize streamlines the ingredient review process and assists in the creation of master formulas. She underscores the disaster prevention aspect of Unifize, noting that without it, operations would be significantly set back, emphasizing its critical role in maintaining order and efficiency in their processes.
05:02
How Applechem approaches product development and commercialization
Applechem's approach to product development and commercialization is detailed, showcasing their emphasis on rigorous research, customer collaboration, and market analysis. The process underscores a strategic method to ensure that new products are both innovative and aligned with market needs.
00:38
About Seth and his role at Efco
Seth Bozman introduces himself and his role at Efco, detailing the company’s operations and his responsibilities in managing scrap and rework. He discusses the transition from traditional methods to utilizing Unifize, highlighting the platform's impact on improving data analytics, reporting, and operational efficiency. This video provides a personal insight into Seth's professional journey and the transformative effects of Unifize on his work at Efco.
03:13
How Unifize's collaboration empowers continuous improvement
Jesse Kolstad heralds Unifize's transformative impact on collaboration at Biovation Labs, empowering continuous improvement through open communication. By breaking down silos and fostering cross-functional collaboration, Unifize establishes real-time feedback loops, ensuring alignment with company objectives and facilitating rapid growth.

Experience the benefits of Unifize

4x Faster time-to-market

Map Unifize to your processes and streamline workflows, process automation, and prioritization

70% Fewer meetings

Less meetings with in-app collaboration, real-time updates, and decision logs

10x Speed to compliance

Unifize accelerates compliance, delivering 10x faster regulatory approval for medical devices

View More Case Studies
Video icon

Here’s how Biovation Labs reduced testing costs from $146K to $65K in two months

Learn how and why Biovation Labs, an FDA regulated nutraceutical manufacturer based in Salt Lake City, took the decision to transition from MasterControl to Unifize for their product lifecycle (PLM) and quality management (QMS) processes.

Video icon

Here’s how Harmonic Bionics slashed time to market by 80%

Clarissa Archer shares her experience integrating Unifize into Harmonic Bionics, underscoring its value in streamlining change control, facilitating communication, and ensuring robust documentation for regulatory compliance in the medical device sector.

Video icon

Will-Burt's game changing boost to quality process cycle times

Learn how The Will-Burt Company was able to implement and adopt a new quality management system across 8 collaborating teams in less than a day and streamline internal / supplier non-conformances, customer complaints (VOCs), internal / supplier audits, 8D reporting, corrective actions and preventive actions.