The Role of Data & Analytics in Quality – and How Unifize Enables It

The Role of Data & Analytics in Quality – and How Unifize Enables It

July 25, 2025
Discover how unified data and real-time analytics transform quality from reactive firefighting into proactive improvement - reducing waste, accelerating decisions, and strengthening compliance. See real results and learn the questions that separate true QMS analytics from “checkbox” dashboards.

Quality can’t be a checkbox anymore. In an era of compressed launch timelines and sprawling, fragile supply chains, you don’t have the luxury of waiting for the audit to reveal what went wrong—you need to see it as it’s starting to go wrong. Regulators and customers now expect real-time traceability, not annual binders. The challenge? Most quality data is already there—buried in NCs, CAPAs, change records, supplier emails, complaint logs—but it’s scattered across spreadsheets and siloed systems.

At the same time, AI and modern analytics promise to surface patterns, predict failures, and recommend actions. But AI is only as good as the context and completeness of the data it sees. The companies pulling ahead are the ones connecting people, processes, and data so insights don’t die in another inbox thread. 

This blog explores what “data & analytics in quality” truly means—and how Unifize helps you harness that data to drive continuous improvement, not just compliance.


What “Data & Analytics” Really Mean in Quality — and Why It’s Hard

Quality teams sit on a goldmine of information—design history files, nonconformance and CAPA records, engineering change orders, training and competency logs, supplier performance data, and customer feedback. The problem isn’t a lack of data; it’s stitching all of those streams into a coherent story you can act on. That’s where analytics comes in, and it’s more than “pretty charts.”

Think of analytics as four modes you switch between, depending on the question you’re asking—not a staircase you climb once:

These modes aren’t hierarchical; they’re a cycle of questioning that feeds continuous improvement. Without connected context—who approved what, in response to which event—analytics devolves to disconnected charts. With context, you unlock faster, smarter decisions that actually change outcomes.

Ultimately, “data & analytics” in quality means shrinking the gap between signal → understanding → action. It’s not about having dashboards for every metric—it’s about embedding insight where work happens, so teams can ask better questions and act before problems snowball.

So why isn’t everyone doing this already? Because friction lives everywhere:

  • Fragmented Narratives: The data and the discussion about it live in different places. Metrics lose meaning when the “why” is buried in email threads.

  • Time-Lagged Truths: By the time spreadsheets are reconciled, the insight is stale and the window to act has closed.

  • Metric Mistrust: Multiple sources lead to dueling dashboards, endless alignment meetings, and skepticism about “whose number is real.”

  • Governance Gaps: No clear owner for data definitions, cleanup, or change logs; bad data persists and improvements stall.

  • Audit Paralysis: Fear of breaking validated processes stifles experimentation with new fields, views, or analytics workflows.

  • Low Data Fluency: Teams record events but struggle to interpret trends or ask deeper analytical questions.

A Maturity Model for Data-Driven Quality

Moving from spreadsheets to AI-assisted quality isn’t a single leap—it’s four recognizable plateaus. Spot where you’re standing, then use the quick self-check to see how consistently you cycle from insight to action.

Stage Core Characteristic Typical Signal
1 – Reactive reporting Manual, after-the-fact spreadsheets and PDF packs “We close the month, then build the report.”
2 – Connected dashboards & KPIs Live dashboards pulling from multiple sources; shared definitions “Everyone sees the same NC count in real time.”
3 – Contextual collaboration Data, discussion, and approvals on the same record “Root-cause chat is captured inside the CAPA.”
4 – Predictive / AI-assisted Forecasts, anomaly alerts, and auto-recommended actions “The system flags a supplier trend before it hits production.”

Self-check (yes / no)

Check all that apply to see where you stand.


How Unifize Enables Data-Driven Quality

Unifize was built around a simple idea: if people, processes, and data sit in one living workspace, quality stops being a compliance chore and becomes a source of strategic speed and savings. Here’s how the platform turns that promise into a daily reality.

1. Unified context—every record, file, and conversation in one place
Traditional eQMS tools store the form while the real discussion happens in email or Slack. Unifize fuses them: each CAPA, change request, or audit finding is an “object” that carries its own chat thread, approvals, attachments, and full decision history. Nothing is lost to side channels, so analytics can mine both the numbers and the narrative in a single query. 

2. Real-time collaboration that eliminates silos
Chat is built into every workflow step. Engineers, suppliers, and auditors can @-mention one another, drop a spec PDF, or sign off—without exporting or emailing anything. The result is hours saved per issue and faster cross-functional alignment, because everyone sees the same live context instead of version-locked files.

3. Embedded analytics you don’t have to beg IT for
KPIs like CAPA cycle time, NC recurrence, and supplier scorecards are available out of the box; power users can slice data further with self-serve filters. Because the dashboards sit on the same data graph that runs daily work, they refresh instantly—no nightly ETL, no PowerPoint exports. Teams drill from a red metric straight into the underlying record, chat thread, and attachments, turning “why is this high?” into an answer in a few clicks. 

4. Open integrations & low-code APIs
Whether quality data needs to flow to an ERP for cost rolls, an MES for shop-floor traceability, or a BI lake for corporate analytics, Unifize exposes REST and webhook endpoints and supports iPaaS connectors. That keeps it a “single source of truth” without becoming a walled garden.

5. Compliance-by-design, not bolt-on
Every action—field change, chat message, e-signature—is time-stamped and locked into a Part 11–ready audit trail. Forms map to ISO 13485 and FDA 820 requirements out of the box, so new processes inherit validation logic automatically. Auditors see one contiguous chronology instead of chasing attachments across drives. 

6. AI & automation that surfaces the next best move
Context-aware AI models tag recurring failure modes, flag anomalies in supplier trends, and suggest next-step tasks before humans even open the record. Think of it as a digital quality engineer who never sleeps, constantly learning from the conversation data your team is already creating. 


Why it matters
This fusion of context, collaboration, analytics, openness, compliance, and AI is why users like Biovation Labs could consolidate 16 SKUs to two and save $60 000 in a single negotiation. When the platform itself reflects how quality work actually happens, insight flows naturally—and the distance from signal to action shrinks from weeks to minutes.

Spotlight Use Case: Biovation Labs Saves $60K on One Product

Jesse Kolstad, Director of Quality and Compliance at Biovation Labs, used Unifize to overlay ingredient performance, volume, lead-time, and unit cost in a single view:

  • Consolidation – From 16 vitamin-blend SKUs to 2 that consistently hit spec, slashing complexity.
  • Supplier Re-bid – Unified data exposed which suppliers met specs at lower cost; switching saved ≈60% on a high-volume ingredient.
  • Ripple Effects – Fewer SKUs cut testing spend, shortened lead times, and raised throughput across 42-ingredient formulas.
  • Cultural Win – Real-time visibility turned quality into a revenue-impact function, earning Jesse “hero” status in month two.
Jesse Kolstad
“Unifize gave me high-level visibility to drill down quickly and make decisions effectively—saving roughly $50–60 K on that one ingredient alone.”
Jesse Kolstad, Biovation Labs

The takeaway: when design data, supplier metrics, and live conversations sit in one platform, quality analytics shifts from retrospective reporting to proactive cost, speed, and risk control—often in a single decisive meeting.

Questions to Ask Any QMS Vendor About Analytics 

How is your quality data actually stored and linked?
What to look for: A single object model where records, chat, files, and approvals live together. Unifize advantage: Unifize treats every NC, CAPA, change order, or audit finding as one “smart object” with its full conversation and history attached—no stitching data after-the-fact.
Can non-technical users build or modify dashboards on their own?
What to look for: Self-serve drag-and-drop dashboards; no SQL, code, or IT tickets required. Unifize advantage: In Unifize, power users drag-and-drop filters, save views as dashboards, and even create new KPIs without SQL or third-party BI tools.
How fresh are the metrics I’m seeing?
What to look for: Truly live data (seconds, not overnight batches) Unifize advantage: Unifize dashboards update in real time because they sit on the same live data graph that runs daily work—no data warehouse lag.
Can I click a KPI and land in the exact record with its discussion and files?
What to look for: Context turns numbers into action. Unifize advantage: One click in Unifize drops you into the record’s chat thread, attachments, and e-signatures so you can fix, escalate, or close without leaving the screen.
Do you surface predictive insights or just historical charts?
What to look for: Leading indicators beat lagging reports. Unifize advantage: Unifize’s AI flags anomaly spikes and recurring failure modes, then suggests next-step tasks—all logged for audit transparency.
What built-in KPIs ship on day one?
What to look for: A ready library of core quality metrics. Unifize advantage: Unifize comes preloaded with CAPA cycle time, NC recurrence, supplier scorecards, change-control lead time, training completion heat-maps, and more—ready the first time you log in.
How is 21 CFR Part 11 / ISO 13485 evidence captured for analytics outputs?
What to look for: Dashboards are useless if they can’t survive an audit. Unifize advantage: Every tile in Unifize links to immutable, time-stamped audit trails and e-signatures that meet GxP requirements automatically.
What happens to our data if we ever leave?
What to look for: Contractual right to a complete, human-readable export. Unifize advantage: Unifize offers one-click export of the entire data graph (records, files, chats, audit logs, dashboards) in human-readable formats—no ransom, no surprises.

Turning Data & Analytics into Your Competitive Edge

When every design file, supplier spec, and shop-floor event flows into a single analytics engine, decisions accelerate from days to minutes. Patterns emerge sooner, corrective action becomes preventive action, and audits shift from stressful to straightforward. Unifize unifies those data streams and wraps them in real-time insight, so your teams act on trends instead of chasing them—unlocking faster launches, lower costs, and a culture that treats data as the fuel for continuous improvement, not just record-keeping.

Author
Ben Merton
CEO, Unifize
Ben Merton is the co-founder and CEO of Unifize, where he drives growth for ISO and FDA-regulated companies by bringing together siloed systems and disconnected teams in a single collaborative platform. With over 15 years of experience building and advising manufacturing businesses, Ben brings a deep understanding of the Industry 5.0 vision and helps companies future-proof themselves while simultaneously accelerating innovation and operational excellence.
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