Engineered from first principles
We've built Unifize from the ground up to solve some of the problems that we ourselves faced while teams at companies that sold customized and technical products.
This was our Techstars application video in 2018. We were lucky that the selection committee had a sense of humour...and a very high threshold for questionable acting skills 🙂
Why we're here
Prior to starting Unifize, our co-founding team spent several decades running various companies that designed, made and sold technical and customized products in the US, China, South Korea, and India.
Based on this experience, we believe that software technologists have failed to address the needs of organizations that manage complex repeatable processes, and that the absence of usable software tools is the result of poor insights rather than any lack of ability or need for such companies to adopt good solutions.
We also believe that communication is the root cause of almost all the problems faced in these industries, and that these problems are often made worse by traditional ERP, CRM and other systems.
Our mission at Unifize is therefore to help bring process-driven organizations out of the software dark ages by building a communication platform that first enables users to do their work more easily before it is used as a management or reporting tool.
We refer to this as enable, then manage.
This will transform these companies from the ground up, allowing them to:
- Increase transparency, traceability and accountability
- Reduce communication process waste
- Manage risks, expectations and problems
By doing these things, we will help companies design, make and sell better products and services to happier customers.
Ben Merton, Lakshman Thatai & Avinash Sultanpur
Meet our team
We've built Unifize from the ground up to solve problems that we faced while managing customer-facing teams at companies that sold customized and technical products and services.
Read our blog
While there’s recently been a proliferation of business communication platforms – such as Slack, Microsoft Teams & Flock – these tools can’t handle the complex communication needs of teams that manage a lot of repeatable processes
More than 90% of the companies we interviewed at Unifize were using Peer-to-Peer (P2P) communication tools like Whatsapp or iMessage for internal and/or external company communication. However, these companies still report endless communication problems. We take a closer look at how and why they fail to solve communication problems in these companies.