As we progressed through our problem discovery process at Unifize, we spent considerable time trying to build our own thesis into the root causes of communication failures, only to discover subsequently a whole host of academic work in the public domain on the subject. Software engineers have shamelessly hijacked the search terms ‘lean’ and ‘product development’.
In their paper entitled Communication Process in a Lean Concept, Daniela Gîfu and Mirela Teodorescu describe the “waste drivers” (root causes) of information quality (communication) as: