Manufacturing & supply chain companies: Whatsapp & iMessage are not the solution…

More than 90% of the companies we interviewed at Unifize were using Peer-to-Peer (P2P) communication tools like Whatsapp or iMessage for internal and/or external company communication. However, these companies still report endless communication problems. We take a closer look at how and why they fail to solve communication problems in these companies.

Can we learn anything from software startups?

Startups and software engineers have hijacked Lean principles from the manufacturing industry and swamped them with their own esoteric terminology.

However, maybe there is something for manufacturers and non-software engineering teams to learn from them about their own Product-Market Fit?